DR. CHRISTIAN VOGT Under the title “STIHL Connected,” a series of digital development projects currently are in motion. These aim to further improve the user-friendliness of our products with the help of smart functionality: For example, users of STIHL devices will be able to retrieve information about usage time and power consumption. Tips to improve the user’s working technique can be displayed directly on a smartphone. We also see great potential in areas such as fleet management, theft protection and optimization of maintenance intervals. We want to make systematic use of all the possibilities of digitalization and develop new business models for STIHL and its customers at the point where the analog and the digital worlds intersect. This also fits in with something new for our servicing dealers. “Virtual reality” complements the classical STIHL product training and introduces employees, retailers and customers to our products in a whole new way. New tools and functionality can be experienced in a virtual environment and interactive approaches to complex services can be discovered.
Strong roots open up